Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022734
RGB
2, 39, 52
HSL
196, 93%, 11%
HSB
196, 96%, 20%
CMYK
96, 25, 0, 80
LAB
14, -9, -12
LCH
14, 15, 234
OKLCH
0.25, 0.05, 226
XYZ
1, 2, 4
LUV
14, -9, -10
HWB
196, 1%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.