Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022863
RGB
2, 40, 99
HSL
216, 96%, 20%
HSB
216, 98%, 39%
CMYK
98, 60, 0, 61
LAB
17, 8, -39
LCH
17, 40, 282
OKLCH
0.29, 0.11, 259
XYZ
3, 2, 12
LUV
17, -8, -40
HWB
216, 1%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.