Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022A61
RGB
2, 42, 97
HSL
215, 96%, 19%
HSB
215, 98%, 38%
CMYK
98, 57, 0, 62
LAB
17, 6, -37
LCH
17, 38, 280
OKLCH
0.30, 0.11, 258
XYZ
3, 3, 12
LUV
17, -9, -38
HWB
215, 1%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.