Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023036
RGB
2, 48, 54
HSL
187, 93%, 11%
HSB
187, 96%, 21%
CMYK
96, 11, 0, 79
LAB
17, -13, -8
LCH
17, 16, 212
OKLCH
0.28, 0.05, 208
XYZ
2, 2, 4
LUV
17, -13, -7
HWB
187, 1%, 79%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.