Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023148
RGB
2, 49, 72
HSL
200, 95%, 15%
HSB
200, 97%, 28%
CMYK
97, 32, 0, 72
LAB
18, -8, -19
LCH
18, 20, 247
OKLCH
0.30, 0.06, 237
XYZ
2, 3, 7
LUV
18, -12, -19
HWB
200, 1%, 72%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.