Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023256
RGB
2, 50, 86
HSL
206, 95%, 17%
HSB
206, 98%, 34%
CMYK
98, 42, 0, 66
LAB
19, -3, -27
LCH
19, 27, 263
OKLCH
0.31, 0.08, 248
XYZ
3, 3, 9
LUV
19, -12, -29
HWB
206, 1%, 66%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.