Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023361
RGB
2, 51, 97
HSL
209, 96%, 19%
HSB
209, 98%, 38%
CMYK
98, 47, 0, 62
LAB
20, 0, -32
LCH
20, 32, 270
OKLCH
0.32, 0.09, 252
XYZ
3, 3, 12
LUV
20, -12, -36
HWB
209, 1%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.