Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02345F
RGB
2, 52, 95
HSL
208, 96%, 19%
HSB
208, 98%, 37%
CMYK
98, 45, 0, 63
LAB
21, -1, -30
LCH
21, 31, 268
OKLCH
0.32, 0.09, 251
XYZ
3, 3, 11
LUV
21, -12, -34
HWB
208, 1%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.