Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02363A
RGB
2, 54, 58
HSL
184, 93%, 12%
HSB
184, 97%, 23%
CMYK
97, 7, 0, 77
LAB
20, -15, -7
LCH
20, 17, 206
OKLCH
0.30, 0.05, 203
XYZ
2, 3, 4
LUV
20, -15, -6
HWB
184, 1%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.