Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023662
RGB
2, 54, 98
HSL
208, 96%, 20%
HSB
208, 98%, 38%
CMYK
98, 45, 0, 62
LAB
22, -1, -31
LCH
22, 31, 267
OKLCH
0.33, 0.09, 251
XYZ
4, 4, 12
LUV
22, -13, -35
HWB
208, 1%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.