Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02373C
RGB
2, 55, 60
HSL
185, 94%, 12%
HSB
185, 97%, 24%
CMYK
97, 8, 0, 76
LAB
20, -15, -8
LCH
20, 17, 208
OKLCH
0.31, 0.05, 205
XYZ
2, 3, 5
LUV
20, -15, -7
HWB
185, 1%, 76%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.