Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023C41
RGB
2, 60, 65
HSL
185, 94%, 13%
HSB
185, 97%, 25%
CMYK
97, 8, 0, 75
LAB
22, -16, -8
LCH
22, 18, 207
OKLCH
0.33, 0.05, 204
XYZ
3, 4, 6
LUV
22, -16, -7
HWB
185, 1%, 75%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.