Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023C74
RGB
2, 60, 116
HSL
209, 97%, 23%
HSB
209, 98%, 45%
CMYK
98, 48, 0, 55
LAB
25, 2, -38
LCH
25, 38, 272
OKLCH
0.36, 0.11, 254
XYZ
5, 5, 17
LUV
25, -14, -45
HWB
209, 1%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.