Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023D4A
RGB
2, 61, 74
HSL
191, 95%, 15%
HSB
191, 97%, 29%
CMYK
97, 18, 0, 71
LAB
23, -14, -13
LCH
23, 19, 223
OKLCH
0.33, 0.06, 218
XYZ
3, 4, 7
LUV
23, -16, -13
HWB
191, 1%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.