Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023E6B
RGB
2, 62, 107
HSL
206, 96%, 21%
HSB
206, 98%, 42%
CMYK
98, 42, 0, 58
LAB
25, -3, -32
LCH
25, 32, 264
OKLCH
0.36, 0.10, 249
XYZ
4, 5, 15
LUV
25, -15, -38
HWB
206, 1%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.