Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024053
RGB
2, 64, 83
HSL
194, 95%, 17%
HSB
194, 98%, 33%
CMYK
98, 23, 0, 67
LAB
24, -13, -17
LCH
24, 21, 233
OKLCH
0.35, 0.06, 226
XYZ
3, 4, 9
LUV
24, -17, -18
HWB
194, 1%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.