Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024261
RGB
2, 66, 97
HSL
200, 96%, 19%
HSB
200, 98%, 38%
CMYK
98, 32, 0, 62
LAB
26, -9, -24
LCH
26, 26, 249
OKLCH
0.36, 0.08, 238
XYZ
4, 5, 12
LUV
26, -17, -28
HWB
200, 1%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.