Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02445B
RGB
2, 68, 91
HSL
196, 96%, 18%
HSB
196, 98%, 36%
CMYK
98, 25, 0, 64
LAB
26, -12, -19
LCH
26, 23, 238
OKLCH
0.36, 0.07, 229
XYZ
4, 5, 11
LUV
26, -18, -22
HWB
196, 1%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.