Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02465F
RGB
2, 70, 95
HSL
196, 96%, 19%
HSB
196, 98%, 37%
CMYK
98, 26, 0, 63
LAB
27, -12, -21
LCH
27, 24, 240
OKLCH
0.37, 0.07, 231
XYZ
4, 5, 12
LUV
27, -18, -24
HWB
196, 1%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.