Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024763
RGB
2, 71, 99
HSL
197, 96%, 20%
HSB
197, 98%, 39%
CMYK
98, 28, 0, 61
LAB
28, -11, -22
LCH
28, 25, 243
OKLCH
0.37, 0.08, 233
XYZ
5, 5, 13
LUV
28, -18, -26
HWB
197, 1%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.