Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02479E
RGB
2, 71, 158
HSL
213, 98%, 31%
HSB
213, 99%, 62%
CMYK
99, 55, 0, 38
LAB
31, 10, -54
LCH
31, 54, 280
OKLCH
0.42, 0.15, 258
XYZ
8, 7, 33
LUV
31, -16, -70
HWB
213, 1%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.