Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024862
RGB
2, 72, 98
HSL
196, 96%, 20%
HSB
196, 98%, 38%
CMYK
98, 27, 0, 62
LAB
28, -12, -21
LCH
28, 24, 240
OKLCH
0.38, 0.08, 231
XYZ
5, 6, 12
LUV
28, -19, -25
HWB
196, 1%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.