Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0248AD
RGB
2, 72, 173
HSL
215, 98%, 34%
HSB
215, 99%, 68%
CMYK
99, 58, 0, 32
LAB
32, 15, -60
LCH
32, 62, 284
OKLCH
0.43, 0.17, 260
XYZ
10, 8, 40
LUV
32, -16, -79
HWB
215, 1%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.