Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0249AB
RGB
2, 73, 171
HSL
215, 98%, 34%
HSB
215, 99%, 67%
CMYK
99, 57, 0, 33
LAB
32, 13, -59
LCH
32, 60, 283
OKLCH
0.43, 0.17, 259
XYZ
10, 8, 39
LUV
32, -16, -77
HWB
215, 1%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.