Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024B91
RGB
2, 75, 145
HSL
209, 97%, 29%
HSB
209, 99%, 57%
CMYK
99, 48, 0, 43
LAB
31, 3, -45
LCH
31, 45, 273
OKLCH
0.42, 0.13, 254
XYZ
8, 7, 28
LUV
31, -17, -59
HWB
209, 1%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.