Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024C55
RGB
2, 76, 85
HSL
187, 95%, 17%
HSB
187, 98%, 33%
CMYK
98, 11, 0, 67
LAB
29, -18, -11
LCH
29, 22, 212
OKLCH
0.38, 0.06, 209
XYZ
4, 6, 9
LUV
29, -21, -12
HWB
187, 1%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.