Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024C8E
RGB
2, 76, 142
HSL
208, 97%, 28%
HSB
208, 99%, 56%
CMYK
99, 46, 0, 44
LAB
31, 1, -43
LCH
31, 43, 271
OKLCH
0.42, 0.13, 253
XYZ
7, 7, 27
LUV
31, -18, -56
HWB
208, 1%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.