Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024D56
RGB
2, 77, 86
HSL
186, 95%, 17%
HSB
186, 98%, 34%
CMYK
98, 10, 0, 66
LAB
29, -18, -12
LCH
29, 22, 212
OKLCH
0.38, 0.07, 208
XYZ
4, 6, 10
LUV
29, -21, -12
HWB
186, 1%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.