Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024E68
RGB
2, 78, 104
HSL
195, 96%, 21%
HSB
195, 98%, 41%
CMYK
98, 25, 0, 59
LAB
30, -13, -21
LCH
30, 25, 238
OKLCH
0.40, 0.08, 229
XYZ
5, 6, 14
LUV
30, -21, -26
HWB
195, 1%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.