Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024F54
RGB
2, 79, 84
HSL
184, 95%, 17%
HSB
184, 98%, 33%
CMYK
98, 6, 0, 67
LAB
30, -20, -9
LCH
30, 22, 205
OKLCH
0.39, 0.07, 202
XYZ
4, 6, 9
LUV
30, -22, -9
HWB
184, 1%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.