Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025157
RGB
2, 81, 87
HSL
184, 96%, 17%
HSB
184, 98%, 34%
CMYK
98, 7, 0, 66
LAB
31, -20, -10
LCH
31, 22, 206
OKLCH
0.40, 0.07, 204
XYZ
5, 7, 10
LUV
31, -23, -10
HWB
184, 1%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.