Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025296
RGB
2, 82, 150
HSL
208, 97%, 30%
HSB
208, 99%, 59%
CMYK
99, 45, 0, 41
LAB
34, 0, -44
LCH
34, 44, 270
OKLCH
0.44, 0.13, 252
XYZ
9, 8, 30
LUV
34, -19, -59
HWB
208, 1%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.