Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025796
RGB
2, 87, 150
HSL
206, 97%, 30%
HSB
206, 99%, 59%
CMYK
99, 42, 0, 41
LAB
35, -3, -41
LCH
35, 42, 266
OKLCH
0.45, 0.12, 249
XYZ
9, 9, 30
LUV
35, -21, -56
HWB
206, 1%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.