Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0257AE
RGB
2, 87, 174
HSL
210, 98%, 35%
HSB
210, 99%, 68%
CMYK
99, 50, 0, 32
LAB
37, 6, -54
LCH
37, 54, 276
OKLCH
0.47, 0.16, 256
XYZ
11, 10, 41
LUV
37, -20, -74
HWB
210, 1%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.