Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025965
RGB
2, 89, 101
HSL
187, 96%, 20%
HSB
187, 98%, 40%
CMYK
98, 12, 0, 60
LAB
34, -20, -14
LCH
34, 24, 215
OKLCH
0.43, 0.07, 211
XYZ
6, 8, 14
LUV
34, -25, -15
HWB
187, 1%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.