Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025AD0
RGB
2, 90, 208
HSL
214, 98%, 41%
HSB
214, 99%, 82%
CMYK
99, 57, 0, 18
LAB
40, 16, -68
LCH
40, 70, 283
OKLCH
0.50, 0.20, 259
XYZ
15, 12, 61
LUV
40, -20, -96
HWB
214, 1%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.