Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025BD5
RGB
2, 91, 213
HSL
215, 98%, 42%
HSB
215, 99%, 84%
CMYK
99, 57, 0, 16
LAB
40, 17, -70
LCH
40, 72, 283
OKLCH
0.51, 0.20, 260
XYZ
16, 12, 64
LUV
40, -20, -99
HWB
215, 1%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.