Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025DA2
RGB
2, 93, 162
HSL
206, 98%, 32%
HSB
206, 99%, 64%
CMYK
99, 43, 0, 36
LAB
38, -2, -45
LCH
38, 45, 267
OKLCH
0.47, 0.13, 250
XYZ
10, 10, 36
LUV
38, -22, -62
HWB
206, 1%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.