Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025DC9
RGB
2, 93, 201
HSL
213, 98%, 40%
HSB
213, 99%, 79%
CMYK
99, 54, 0, 21
LAB
40, 11, -64
LCH
40, 65, 280
OKLCH
0.50, 0.18, 258
XYZ
14, 12, 57
LUV
40, -21, -90
HWB
213, 1%, 21%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.