Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02618A
RGB
2, 97, 138
HSL
198, 97%, 27%
HSB
198, 99%, 54%
CMYK
99, 30, 0, 46
LAB
38, -13, -30
LCH
38, 33, 247
OKLCH
0.47, 0.10, 236
XYZ
9, 10, 26
LUV
38, -25, -40
HWB
198, 1%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.