Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
026192
RGB
2, 97, 146
HSL
200, 97%, 29%
HSB
200, 99%, 57%
CMYK
99, 34, 0, 43
LAB
38, -10, -34
LCH
38, 36, 254
OKLCH
0.47, 0.11, 241
XYZ
9, 11, 29
LUV
38, -25, -47
HWB
200, 1%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.