Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0261B3
RGB
2, 97, 179
HSL
208, 98%, 35%
HSB
208, 99%, 70%
CMYK
99, 46, 0, 30
LAB
40, 1, -51
LCH
40, 51, 271
OKLCH
0.49, 0.15, 253
XYZ
12, 12, 44
LUV
40, -23, -72
HWB
208, 1%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.