Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0261BF
RGB
2, 97, 191
HSL
210, 98%, 38%
HSB
210, 99%, 75%
CMYK
99, 49, 0, 25
LAB
41, 5, -57
LCH
41, 57, 275
OKLCH
0.50, 0.17, 255
XYZ
14, 12, 51
LUV
41, -22, -81
HWB
210, 1%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.