Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0265EA
RGB
2, 101, 234
HSL
214, 98%, 46%
HSB
214, 99%, 92%
CMYK
99, 57, 0, 8
LAB
45, 18, -75
LCH
45, 77, 283
OKLCH
0.54, 0.22, 260
XYZ
20, 15, 80
LUV
45, -22, -109
HWB
214, 1%, 8%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.