Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02677E
RGB
2, 103, 126
HSL
191, 97%, 25%
HSB
191, 98%, 49%
CMYK
98, 18, 0, 51
LAB
40, -19, -20
LCH
40, 28, 227
OKLCH
0.48, 0.09, 220
XYZ
9, 11, 21
LUV
40, -28, -26
HWB
191, 1%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.