Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0267F2
RGB
2, 103, 242
HSL
215, 98%, 48%
HSB
215, 99%, 95%
CMYK
99, 57, 0, 5
LAB
46, 19, -78
LCH
46, 80, 284
OKLCH
0.55, 0.22, 260
XYZ
21, 16, 86
LUV
46, -22, -113
HWB
215, 1%, 5%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.