Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
026AEE
RGB
2, 106, 238
HSL
214, 98%, 47%
HSB
214, 99%, 93%
CMYK
99, 55, 0, 7
LAB
46, 16, -75
LCH
46, 76, 282
OKLCH
0.56, 0.22, 259
XYZ
21, 16, 83
LUV
46, -23, -109
HWB
214, 1%, 7%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.