Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
026CA2
RGB
2, 108, 162
HSL
200, 98%, 32%
HSB
200, 99%, 64%
CMYK
99, 33, 0, 36
LAB
43, -11, -37
LCH
43, 39, 254
OKLCH
0.51, 0.12, 241
XYZ
12, 13, 36
LUV
43, -27, -52
HWB
200, 1%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.