Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
027281
RGB
2, 114, 129
HSL
187, 97%, 26%
HSB
187, 98%, 51%
CMYK
98, 12, 0, 49
LAB
43, -24, -16
LCH
43, 29, 215
OKLCH
0.51, 0.09, 211
XYZ
10, 14, 23
LUV
43, -32, -20
HWB
187, 1%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.