Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0274CB
RGB
2, 116, 203
HSL
206, 98%, 40%
HSB
206, 99%, 80%
CMYK
99, 43, 0, 20
LAB
47, -2, -54
LCH
47, 54, 268
OKLCH
0.55, 0.16, 251
XYZ
17, 17, 59
LUV
47, -28, -79
HWB
206, 1%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.